What is QR code and how can it help your business?

A QR code is a matrix barcode (or two-dimensional code), which is like an image and therefore easily readable by QR scanners, mobile phones with camera, and smartphones. A typical code consists of black modules arranged in a square pattern on white background. The code can be read at any angle. This is because there are 4 squares that depicts the orientation, 3 big squares and 1 small square. This how a typical QR code looks like as shown.

The QR code has been around for many years. Recently, it has become more popular. The code can contain any data. The more popular type is a URL, as anyone with a smartphone equipped with a QR scanner app is able to see the URL from the smartphone. Sometimes the code is a location and the user can get the right location shown on his smartphone without having to search or key in the address.

typical qr code

The convenience of your customer will improve in your business. If you are selling a product online, your potential customer is able to scan your product QR code and brought to the product page with all the product information that has a ‘Buy now’ button. The chances of your potential customer buying the product is increased because of this convenience. You can even place a ‘digital’ store anywhere where you can put up a print of full page of product images with QR codes.

With a QR scanner easily available on a smartphone, it is also very important that your website is mobile optimised which simply means that all content is easily read through the small screen of the smartphone.

The QR code by its original self looks boring and unattractive. When putting one in prints it is always small and away in a corner which do not work well. Your next potential customer might just miss out that code. Having said that, designers have already designed QR codes that are attractive and normally associated with the branding. With an attractive design the QR code can be placed where it gets the most attention thus making the QR code do its work.

So now we have an attractive QR code on our print yay!

No! That is not the end yet. It is important to track your QR codes. With the information on which of QR code is being scanned, you can efficiently plan your next marketing campaign.
If you are interested in having a pretty QR code for your business, do contact us.

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